01542nam a22001697a 4500 190919b xxu||||| |||| 00| 0 eng d 9788123922508 REF Hasan, Seema. Mass communication: principles and concepts. / Seema Hasan. 2nd ed. New Delhi : CBS Publishers, 2013. xvi, 844 p. : ill. ; 24 cm. Includes index. Unit 1: Principles of communication: Introduction to communication -- History of communication -- Types of communication -- Barriers to communication -- Essentials of communication -- Process of communication -- Unit 2: Introduction to mass communication: What is mass communication? -- Functions of mass communication -- Communication vs mass communication -- Elements of mass communication -- Tools of mass communication -- Mass communication and society -- Models and theories of communication -- Unit 3: Journalism: Journalism -- News reporting -- Editing -- Newspaper printing and management -- Unit 4: Broadcast media: Television -- Camera -- Radio -- Unit 5: Advertising and public relations: Advertising -- Public relations -- Unit 6: Press laws and media ethics: Press laws -- Media ethics -- Unit 7: Media research and organisations: Research methodologies for media -- Government information systems -- Unit 8: New media technologies: Media technologies -- World media scenario -- Unit 9: Photography and photojournalism -- Unit 10: Recent trends in mass communication. lcc REF 6967 14467 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2019-09-19 0 REF 8547/141/19 2019-09-19 00:00:00 2019-09-19 REF 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 WIUC 0 P90.H34(2e) K/2212/2212/19 2022-03-10 00:00:00 1 2019-09-19 REF 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 WIUC 0 P90.H341(2e) K/2213/2213/19 2022-03-10 00:00:00 2 2019-09-19 REF