01092nam a22001817a 4500 190921b xxu||||| |||| 00| 0 eng d 9781439083925 P91.3.W47(9e) Wimmer, Roger D. Mass media research: an introduction. / Roger D. Wimmer and Joseph R. Dominick. 9th ed. Boston: Wadsworth/ Cengage Learning, 2011. xii, 464 p .: ill. ; 23 cm. Includes appendix and index. Contents: Part One: The research process: Science and research -- Elements of research -- Research ethics -- Sampling -- Part Two: Research approaches: Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Part Three: Data analysis: Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Part Four: Research applications: Newspaper and magazine research -- Research in electronic media -- Research in advertising -- Research in public relations. Dominick, Joseph R. lcc BK 6976 14476 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2019-09-21 0 P91.3.W47(9e) 8514/108/19 2019-09-21 00:00:00 1 2019-09-21 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 P91.3.W47(9e) K/1924/1924/19 2021-12-07 00:00:00 1 2019-09-21 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 P91.3.W471(9e) K/1925/1925/19 2021-12-07 00:00:00 2 2019-09-21 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 P91.3.W472(9e) K/2135/2135/19 2021-12-07 00:00:00 3 2019-09-21 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 P91.3.W473(9e) K/2136/2136/19 2021-12-07 00:00:00 4 2019-09-21 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 P91.3.W474(9e) K/2137/2137/19 2021-12-07 00:00:00 5 2019-09-21 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 P91.3.W475(9e) K/2138/2138/19 2021-12-07 00:00:00 6 2019-09-21 BK