TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.
TI  - Mass media research: an introduction.
SN  - 9781439083925
AV  - P91.3.W47(9e) 
PY  - 2011///
CY  - Boston
PB  - Wadsworth/ Cengage Learning
N1  - Includes appendix and index; Contents: Part One: The research process: Science and research -- Elements of research -- Research ethics -- Sampling -- Part Two: Research approaches: Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Part Three: Data analysis: Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Part Four: Research applications: Newspaper and magazine research -- Research in electronic media -- Research in advertising -- Research in public relations
ER  -