Bittner, John R. <br/><br/>
Mass communication: an introduction. / 
John R. Bittner. 
 - 5th ed. 
 - Englewood Cliffs :   Prentice Hall,   1989. 
 - xxiii, 440 p. :  ill. ;  25 CM. 
<br/><br/> Includes index. 
<br/><br/>Contents: What is mass communication? -- Newspapers -- Magazines -- Book publishing -- Radio -- Television -- Photography and photojournalism -- Motion pictures -- The recording industry -- Advertising -- Public relations -- Mass media news -- Mass communication and new technologies -- Computers and data processing in mass communication -- Wire services, syndicates, and networks -- International mass communication: history and control -- Legal issues and the working press -- Audience and effects of mass communications -- Media ethics and social issues. 
<br/><br/><label>ISBN: </label>013559071x 
<br/><br/><label>LC Class. No.: </label>P90.B515(5e)