00980nam a22001457a 4500008004100000020001500041050001700056100002100073245006100094250001200155260004800167300003600215500002000251505056300271190924b        xxu||||| |||| 00| 0 eng d  a013559071x  aP90.B515(5e)  aBittner, John R.  aMass communication: an introduction. /cJohn R. Bittner.  a5th ed.  aEnglewood Cliffs : bPrentice Hall, c1989.  axxiii, 440 p. :bill. ;c25 CM.  aIncludes index.  aContents: What is mass communication? -- Newspapers -- Magazines -- Book publishing -- Radio -- Television -- Photography and photojournalism -- Motion pictures -- The recording industry -- Advertising -- Public relations -- Mass media news -- Mass communication and new technologies -- Computers and data processing in mass communication -- Wire services, syndicates, and networks -- International mass communication: history and control -- Legal issues and the working press -- Audience and effects of mass communications -- Media ethics and social issues.