TY  - BOOK
AU  - Bittner, John R.
TI  - Mass communication: an introduction.
SN  - 013559071x
AV  - P90.B515(5e) 
PY  - 1989///
CY  - Englewood Cliffs : 
PB  - Prentice Hall, 
N1  - Includes index; Contents: What is mass communication? -- Newspapers -- Magazines -- Book publishing -- Radio -- Television -- Photography and photojournalism -- Motion pictures -- The recording industry -- Advertising -- Public relations -- Mass media news -- Mass communication and new technologies -- Computers and data processing in mass communication -- Wire services, syndicates, and networks -- International mass communication: history and control -- Legal issues and the working press -- Audience and effects of mass communications -- Media ethics and social issues
ER  -