Scarborough, Norman M. creator text xxu Boston Pearson Education Limited 2013 6th ed. monographic eng

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648 p. : 28 cm. Contents: Section I: The challenge on entrepreneurship: The foundations of entrepreneorsbhip -- Inside the entrepreneurial mind: from ideas to reality -- Section II: Building the business plan: beginning considerations: Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Section III: Building the business plan: marketing and financial considerations: Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: sources of funds: Sources financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation. Norman M. Scarborough. Includes index. HD62.7.Z55(6e) 9780273756040 0273756044 200129 20211001105045.0