Eastman, Susan Tyler. <br/><br/>
Media programming: strategies and practices. / 
Susan Tyler Eastman and Douglas A. Ferguson. 
 - 9th ed. 
 - Belmont :  Wadsworth Cengage Learning,  2013. 
 - xii, 484 p. :  24 cm. 
<br/><br/> Includes bibliography and index. 
<br/><br/>Contents: Part one: Introduction to programming: A scafford for programmers -- Part two: Frameworks for media programming: Prime-time network programming strategies -- Multichannel television strategies -- Online television strategies -- Part Three: Understanding key processes: Program and audience research and ratings -- Syndication for stations, cable, and online --   Part four: Television programming practices: Non-prime-time network programming -- Television station programming strategies -- Basic and premium subscription programming -- Public television programming -- Part five: Audio programming practices: Music radio programming -- Information radio programming 
<br/><br/><label>ISBN: </label>9781111835026 
<br/><br/><label>LC Class. No.: </label>PN1992.55.E18(9e)