01246nam a22001817a 4500 200129b xxu||||| |||| 00| 0 eng d 9781111835026 PN1992.55.E18(9e) Eastman, Susan Tyler. Media programming: strategies and practices. / Susan Tyler Eastman and Douglas A. Ferguson. 9th ed. Belmont : Wadsworth Cengage Learning, 2013. xii, 484 p. : 24 cm. Includes bibliography and index. Contents: Part one: Introduction to programming: A scafford for programmers -- Part two: Frameworks for media programming: Prime-time network programming strategies -- Multichannel television strategies -- Online television strategies -- Part Three: Understanding key processes: Program and audience research and ratings -- Syndication for stations, cable, and online -- Part four: Television programming practices: Non-prime-time network programming -- Television station programming strategies -- Basic and premium subscription programming -- Public television programming -- Part five: Audio programming practices: Music radio programming -- Information radio programming Ferguson, Douglas A. lcc BK 7023 14523 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-01-29 0 PN1992.55.E18(9e) 8557/009/20 2020-01-29 00:00:00 1 2020-01-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-01-29 0 PN1992.55.E181(9e) 8558/010/20 2020-01-29 00:00:00 2 2020-01-29 BK