Eastman, Susan Tyler. creator Ferguson, Douglas A. text xxu Belmont Wadsworth Cengage Learning 2013 9th ed. monographic eng

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xii, 484 p. : 24 cm. Contents: Part one: Introduction to programming: A scafford for programmers -- Part two: Frameworks for media programming: Prime-time network programming strategies -- Multichannel television strategies -- Online television strategies -- Part Three: Understanding key processes: Program and audience research and ratings -- Syndication for stations, cable, and online -- Part four: Television programming practices: Non-prime-time network programming -- Television station programming strategies -- Basic and premium subscription programming -- Public television programming -- Part five: Audio programming practices: Music radio programming -- Information radio programming Susan Tyler Eastman and Douglas A. Ferguson. Includes bibliography and index. PN1992.55.E18(9e) 9781111835026 200129