TY  - BOOK
AU  - Eastman, Susan Tyler.
AU  - Ferguson, Douglas A.
TI  - Media programming: strategies and practices.
SN  - 9781111835026
AV  - PN1992.55.E18(9e) 
PY  - 2013///
CY  -  Belmont
PB  - Wadsworth Cengage Learning
N1  - Includes bibliography and index; Contents: Part one: Introduction to programming: A scafford for programmers -- Part two: Frameworks for media programming: Prime-time network programming strategies -- Multichannel television strategies -- Online television strategies -- Part Three: Understanding key processes: Program and audience research and ratings -- Syndication for stations, cable, and online --   Part four: Television programming practices: Non-prime-time network programming -- Television station programming strategies -- Basic and premium subscription programming -- Public television programming -- Part five: Audio programming practices: Music radio programming -- Information radio programming
ER  -