01635nam a22001817a 4500008004100000020001800041050002000059100002500079245004500104250002600149260004600175300004800221500003300269505108500302700002001387700002401407700002201431200204b        xxu||||| |||| 00| 0 eng d  a9780070878693  aHF5415.M293(9e)  aCrane, Frederick, G.  aMarketing. / cFrederick G. Crane et al.  a9th Canadian Edition.  aToronto : bMcGraw-Hill/ Ryerson, c2014.  axxiv, 571 p. :bill. (chiefly col.)c28 cm.  aIncludes glossary and index.  aContents: Part 1: Initiating the marketing process: Marketing: customer value, satisfaction, relationships, and experiences -- Developing successful marketing strategies -- Scanning the marketing environment -- Ethics  and social responsibility in marketing -- Part 2: Understanding buyers and markets: Consumer behaviour -- Organizational markets and buyer behaviour -- Reaching global markets -- Part 3: Targeting marketing opportunities: Marketing research: From information to action -- Market segmentation, targeting, and positioning -- Part 4: Satisfying marketing opportunities: Development new products and services -- Managing products and brands -- Managing services -- Pricing Products and services -- Managing marketing channels and supply chains -- Retailing -- Integrating marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Part 5: Managing the marketing process: Pulling it all together: the strategic marketing process -- Using social media to connect with consumers.      aKerin, Roger A.  aHartley, Steven W.   aRudelius, Willam.