01687nam a22002057a 4500 200204b xxu||||| |||| 00| 0 eng d 9780070878693 HF5415.M293(9e) Crane, Frederick, G. Marketing. / Frederick G. Crane et al. 9th Canadian Edition. Toronto : McGraw-Hill/ Ryerson, 2014. xxiv, 571 p. : ill. (chiefly col.) 28 cm. Includes glossary and index. Contents: Part 1: Initiating the marketing process: Marketing: customer value, satisfaction, relationships, and experiences -- Developing successful marketing strategies -- Scanning the marketing environment -- Ethics and social responsibility in marketing -- Part 2: Understanding buyers and markets: Consumer behaviour -- Organizational markets and buyer behaviour -- Reaching global markets -- Part 3: Targeting marketing opportunities: Marketing research: From information to action -- Market segmentation, targeting, and positioning -- Part 4: Satisfying marketing opportunities: Development new products and services -- Managing products and brands -- Managing services -- Pricing Products and services -- Managing marketing channels and supply chains -- Retailing -- Integrating marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Part 5: Managing the marketing process: Pulling it all together: the strategic marketing process -- Using social media to connect with consumers. Kerin, Roger A. Hartley, Steven W. Rudelius, Willam. lcc BK 7058 14558 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-02-04 0 HF5415.M293(9e) 8589/042/20 2020-02-04 00:00:00 1 2020-02-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-02-04 0 HF5415.M2931(9e) 8590/043/20 2020-02-04 00:00:00 2 2020-02-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-02-04 0 HF5415.M2932(9e) 8591/044/20 2020-02-04 00:00:00 3 2020-02-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2020-02-04 0 HF5415.M2933(9e) 921/039/20 2020-05-18 00:00:00 4 2020-02-04 BK