Entrepreneurship in action /
Mary Coulter.
- 2nd ed.
- Upper Saddle River, N.J. : Prentice Hall, 2003.
- xx, 384 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Contents: Introduction to entrepreneurship: Entrepreneurs and entrepreneurship -- The Context of entrepreneurship -- Entrepreneurial ventures -- Start- up issues : Research the ventrue's feasibilty -- Planning the venture -- Organizing the ventrue -- Lauching the venture -- Managing the enterpreneurial venture : Managing processes -- Managing people -- Managing growth and other entrepreneurial challenges -- Appendix.