01421nam a22001457a 4500008004100000020001800041050001800059100003000077245004100107250001200148260004300160300003500203500004000238505099700278200211b        xxu||||| |||| 00| 0 eng d  a9780538481977  aHD62.5.A5(6e)  aAllen, Kathleen R.d2012.  aNew Venture Creation. /bKathleen R.  a6th ed.  aBoston:bSouth-western cengage,c2012.  axxiv, 579 p. :bill. ;c24 cm.  aIncludes notes, appendix and index.  aContents: Part one: The opportunity: Introduction to entrepreneurship -- Becoming an entrepreneur -- Creativity and opportunity -- Testing business concepts and models -- Part two: Analyzing feasibility: Understanding the market -- Understanding product development -- Building the startup team -- Understanding the numbers -- Part three: Organizing the venture: Creating the business plan -- Selecting the legal entity -- Establishing the ethical and socially responsible business -- Structuring an entrepreneurial venture -- Understanding production and operations -- Marketing -- Understanding financing -- B2P: Micro-bioinformatics technology and global expansion -- Potion inc.: outsourcing for the future -- Part four : Evolving the business: Understanding capital -- Managing growth --Managing change -- 1-800-autopsy:Giving the dead a voice -- Demand media: creating a transformative business -- Corporate entrepreneurship and innovation in silicon valley :The case of google, inc.