01473nam a22001697a 4500 200211b xxu||||| |||| 00| 0 eng d 9780538481977 HD62.5.A5(6e) Allen, Kathleen R. 2012. New Venture Creation. / Kathleen R. 6th ed. Boston: South-western cengage, 2012. xxiv, 579 p. : ill. ; 24 cm. Includes notes, appendix and index. Contents: Part one: The opportunity: Introduction to entrepreneurship -- Becoming an entrepreneur -- Creativity and opportunity -- Testing business concepts and models -- Part two: Analyzing feasibility: Understanding the market -- Understanding product development -- Building the startup team -- Understanding the numbers -- Part three: Organizing the venture: Creating the business plan -- Selecting the legal entity -- Establishing the ethical and socially responsible business -- Structuring an entrepreneurial venture -- Understanding production and operations -- Marketing -- Understanding financing -- B2P: Micro-bioinformatics technology and global expansion -- Potion inc.: outsourcing for the future -- Part four : Evolving the business: Understanding capital -- Managing growth --Managing change -- 1-800-autopsy:Giving the dead a voice -- Demand media: creating a transformative business -- Corporate entrepreneurship and innovation in silicon valley :The case of google, inc. lcc BK 7089 14589 0 0 lcc 0 0 WIUC-1 WIUC-1 SPECIAL REF 2020-02-11 0 HD62.5.A5(6e) 8573/025/20 2020-02-11 00:00:00 1 2020-02-11 BK