Kathleen R Allen, Kathleen R. 2012 creator text xxu Boston South-western cengage 2012 6th ed. monographic eng

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xxiv, 579 p. : ill. ; 24 cm. Contents: Part one: The opportunity: Introduction to entrepreneurship -- Becoming an entrepreneur -- Creativity and opportunity -- Testing business concepts and models -- Part two: Analyzing feasibility: Understanding the market -- Understanding product development -- Building the startup team -- Understanding the numbers -- Part three: Organizing the venture: Creating the business plan -- Selecting the legal entity -- Establishing the ethical and socially responsible business -- Structuring an entrepreneurial venture -- Understanding production and operations -- Marketing -- Understanding financing -- B2P: Micro-bioinformatics technology and global expansion -- Potion inc.: outsourcing for the future -- Part four : Evolving the business: Understanding capital -- Managing growth --Managing change -- 1-800-autopsy:Giving the dead a voice -- Demand media: creating a transformative business -- Corporate entrepreneurship and innovation in silicon valley :The case of google, inc. Includes notes, appendix and index. HD62.5.A5(6e) 9780538481977 200211