01465nam a22001697a 4500 200311b xxu||||| |||| 00| 0 eng d 9780077729028 HF5415.G6753(5e) Grewal, Dhruv. Marketing. / Dhruv Grewal and Michael Levy. New York : McGraw-Hill ; 2016. li, 679 p. : il.l; 28 cm. Includes index and glossary. Content:Section 1:Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Section 2: Understanding the marketplace -- Consumer behavior -- Business- to-business marketing -- Global marketing -- Section 3: Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Section 4:Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Section 5: Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Section 6:Value delivery designing the channel and supply chain -- Supply chain and channel management -- Retailing and omnichannel marketing -- Section 7:Value communication -- Integrated marketing communications -- Advertising, public relations , and sales promotions -- Personal selling and sales management. Levy, Michael. lcc BK 7157 14657 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2020-03-11 0 HF5415.G675(5e) 922/040/20 2020-03-11 00:00:00 1 2020-03-11 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-03-11 0 HF5415.G6751(5e) 8604/056/20 2020-05-18 00:00:00 2 2020-03-11 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-03-11 0 HF5415.G6752(5e) 8605/057/20 2020-05-18 00:00:00 3 2020-03-11 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-03-11 0 HF5415.G6753(5e) 8614/066/20 2020-05-18 00:00:00 4 2020-03-11 BK