02023nam a22002177a 4500 OSt 20220712135454.0 200311b xxu||||| |||| 00| 0 eng d 9780078029424 WIUC HD62.7.K385(4e) Katz, Jerome A. Entrepreneurial small business. / Jerome A. Katz and Richard P. Green. 4th ed. New York : McGraw-Hill/ Irwin, 2014. xxxiv, 674 p. : ill. ; 29 cm. Includes bibliographical references and index. Contents:Part one: Entrepreneurs and ideas: the basis of small business: Small business: its opportunities and rewards -- Small business entrepreneurs: characteristics and competencies -- Small business environment: managing external relations -- Small business ideas: creativity, opportunity, and feasibility -- Part two: Small business paths and plans: Small business entry: path to part time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: limitation with a twist -- Business plans: seeing audiences and your business clearly -- Part three: Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Part four: Cash, accounting and finance in the small business -- Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt and gifts -- Assets: inventory and operations management -- Small business protection: risk management and insurance -- Part five: Management and organisation in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business. Green, Richard P. lcc BK 7161 14661 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-03-11 HD62.7.K385(4e) 8594/046/20 2020-03-11 00:00:00 1 2020-03-11 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-29 HD62.7.K3851(4e) 8595/047/20 2022-06-29 00:00:00 2 2022-06-29 BK