Katz, Jerome A. creator Green, Richard P. text xxu New York McGraw-Hill/ Irwin 2014 4th ed. monographic eng

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xxxiv, 674 p. : ill. ; 29 cm. Contents:Part one: Entrepreneurs and ideas: the basis of small business: Small business: its opportunities and rewards -- Small business entrepreneurs: characteristics and competencies -- Small business environment: managing external relations -- Small business ideas: creativity, opportunity, and feasibility -- Part two: Small business paths and plans: Small business entry: path to part time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: limitation with a twist -- Business plans: seeing audiences and your business clearly -- Part three: Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Part four: Cash, accounting and finance in the small business -- Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt and gifts -- Assets: inventory and operations management -- Small business protection: risk management and insurance -- Part five: Management and organisation in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business. Jerome A. Katz and Richard P. Green. Includes bibliographical references and index. HD62.7.K385(4e) 9780078029424 200311 20220712135454.0