01402nam a22001817a 4500008004100000020001800041050002000059100002100079245005700100250001200157260004300169300003500212500004100247505086600288700002001154700002101174700002501195200312b        xxu||||| |||| 00| 0 eng d  a9780133373141  aHF5415.M295(5e)  aArmstrong, Gary.  aMarketing: an introduction. /cGary Armstrong et al.  a5th ed.  aOntario :bPearson Canada Inc.,c2015.  axxvi, 630 p. :bill. ;c28 cm.  aIncludes bibliographical references.  aPart 1: Defining marketing and the marketing process: Marketing:creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Sustainable marketing social  responsibility and ethics -- Part 2: Understanding the marketplace and consumers: Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding customer and business buyer behaviour -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning -- Developing and managing products and services -- Brand strategy and management -- Pricing: understanding and capturing customer value -- Marketing channels -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing.   aKotler, Philip.  aTrifts, Valerie.  aBuchwitz, Lily Anne.