01454nam a22002057a 4500 200312b xxu||||| |||| 00| 0 eng d 9780133373141 HF5415.M295(5e) Armstrong, Gary. Marketing: an introduction. / Gary Armstrong et al. 5th ed. Ontario : Pearson Canada Inc., 2015. xxvi, 630 p. : ill. ; 28 cm. Includes bibliographical references. Part 1: Defining marketing and the marketing process: Marketing:creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Sustainable marketing social responsibility and ethics -- Part 2: Understanding the marketplace and consumers: Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding customer and business buyer behaviour -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning -- Developing and managing products and services -- Brand strategy and management -- Pricing: understanding and capturing customer value -- Marketing channels -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing. Kotler, Philip. Trifts, Valerie. Buchwitz, Lily Anne. lcc BK 7165 14665 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2020-03-12 0 HF5415.M295(5e) 920/038/20 2020-03-12 00:00:00 1 2020-03-12 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-03-13 0 HF5415.M2951(5e) 8630/082/20 2020-03-13 00:00:00 2 2020-03-13 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-27 0 HF5415.M2952(5e) 8638/090/20 2022-06-27 00:00:00 3 2022-06-27 BK