TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip.
AU  - Trifts, Valerie.
AU  - Buchwitz, Lily Anne.
TI  - Marketing: an introduction.
SN  - 9780133373141
AV  - HF5415.M295(5e) 
PY  - 2015///
CY  - Ontario
PB  - Pearson Canada Inc.
N1  - Includes bibliographical references; Part 1: Defining marketing and the marketing process: Marketing:creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Sustainable marketing social  responsibility and ethics -- Part 2: Understanding the marketplace and consumers: Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding customer and business buyer behaviour -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning -- Developing and managing products and services -- Brand strategy and management -- Pricing: understanding and capturing customer value -- Marketing channels -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing.
ER  -