01161nam a22001817a 4500 200312b xxu||||| |||| 00| 0 eng d 9780132147552 HF5415.1265.S774(6e) Strauss, Judy. E-marketing. / Judy Strauss and Raymond Frost. 6th ed. Upper Saddle River : Pearson Education Inc., 2012. xxi, 426 p. : ill. ; 23 cm. Includes index. Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Building inclusive e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Customer relationship management. Frost, Raymond. lcc BK 7173 14673 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-03-12 0 HF5415.1265.S774(6e) 8633/085/20 2020-03-12 00:00:00 1 2020-03-12 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2020-03-12 0 HF5415.1265.S7741(6e) 8634/086/20 2020-03-12 00:00:00 2 2020-03-12 BK