Keat, Paul G. creator Young, Philip K.Y. text xxu Upper Saddle River, N.J Prentice Hall 2009 monographic eng

print

xxiii, 598 p.: 25cm. Introduction -- The Firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The Theory and estimation of production -- The Theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: Monopolistic competition -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The Multinational corporation and globalization -- Government and industry: challenges and opportunities fro today's manager -- Managerial economics in action: The Case of the refreshment beverage industry. Paul, G Keat Includes index. Managerial economics HD30.22.K39 9780135070659 0135070651 120419