TY  - BOOK
AU  - Keat, Paul G.
AU  - Young, Philip K.Y.
TI  - Managerial economics : economic tools for today's decision makers.
SN  - 9780135070659 0135070651
AV  - HD30.22.K39 
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  -  Prentice Hall, 
KW  - Managerial economics.
N1  - Includes index; Introduction -- The Firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The Theory and estimation of production -- The Theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: Monopolistic competition -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The Multinational corporation and globalization -- Government and industry: challenges and opportunities fro today's manager -- Managerial economics in action: The Case of the refreshment beverage industry
ER  -