Sargeant, Adrian. <br/><br/>
Marketing management for nonprofit organizations. / 
Adrian, Sargeant. 
 - Oxford ; New York :  Oxford University Press,    2009. 
 - xix, 498 p. :   ill., plans ;    25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: Introduction to marketing: Scope challenges and development of nonpropit sector -- Developing a societal and market orientation -- Marketing planning: Marketing planning: The Operating environment and marketing audit -- Marketing research -- Marketing objectives and strategy -- Branding -- Marketing progammes and services: The Operational mix -- Specific Applications: Social marketing : The Marketing of ideas -- Fundraising -- Arts marketing -- Education -- Healthcare marketing -- Social entrepreneurship -- Volunteer support and management -- Public sector marketing. 
<br/><br/><label>ISBN: </label>9780199236152 0199236151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations-- Marketing. <br/>Nonprofit-Organisation. <br/>Nonprofit--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.S275