01241nam a22001937a 4500 120419t xxu||||| |||| 00| 0 eng d 9780199236152 0199236151 HF5415.S275 Sargeant, Adrian. Marketing management for nonprofit organizations. / Adrian, Sargeant. Oxford ; New York : Oxford University Press, 2009. xix, 498 p. : ill., plans ; 25 cm. Includes bibliographical references and index. Contents: Introduction to marketing: Scope challenges and development of nonpropit sector -- Developing a societal and market orientation -- Marketing planning: Marketing planning: The Operating environment and marketing audit -- Marketing research -- Marketing objectives and strategy -- Branding -- Marketing progammes and services: The Operational mix -- Specific Applications: Social marketing : The Marketing of ideas -- Fundraising -- Arts marketing -- Education -- Healthcare marketing -- Social entrepreneurship -- Volunteer support and management -- Public sector marketing. Nonprofit organizations Marketing. Nonprofit-Organisation. Nonprofit Marketing lcc BK 728 8228 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-19 0 HF5415.S275 1858/12 2012-04-19 00:00:00 1 2012-04-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-19 0 HF5415.S2751 1859/12 2012-04-19 00:00:00 2 2012-04-19 BK