Sargeant, Adrian. creator text xxu Oxford ; New York Oxford University Press 2009 monographic eng

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xix, 498 p. : ill., plans ; 25 cm. Contents: Introduction to marketing: Scope challenges and development of nonpropit sector -- Developing a societal and market orientation -- Marketing planning: Marketing planning: The Operating environment and marketing audit -- Marketing research -- Marketing objectives and strategy -- Branding -- Marketing progammes and services: The Operational mix -- Specific Applications: Social marketing : The Marketing of ideas -- Fundraising -- Arts marketing -- Education -- Healthcare marketing -- Social entrepreneurship -- Volunteer support and management -- Public sector marketing. Adrian, Sargeant. Includes bibliographical references and index. Nonprofit organizations Marketing Nonprofit-Organisation Nonprofit Marketing HF5415.S275 9780199236152 0199236151 120419