TY  - BOOK
AU  - Sargeant, Adrian.
TI  - Marketing management for nonprofit organizations.
SN  - 9780199236152 0199236151
AV  - HF5415.S275 
PY  - 2009///
CY  - Oxford ; New York
PB  - Oxford University Press, 
KW  - Nonprofit organizations
KW  -  Marketing.
KW  - Nonprofit-Organisation.
KW  - Nonprofit
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: Introduction to marketing: Scope challenges and development of nonpropit sector -- Developing a societal and market orientation -- Marketing planning: Marketing planning: The Operating environment and marketing audit -- Marketing research -- Marketing objectives and strategy -- Branding -- Marketing progammes and services: The Operational mix -- Specific Applications: Social marketing : The Marketing of ideas -- Fundraising -- Arts marketing -- Education -- Healthcare marketing -- Social entrepreneurship -- Volunteer support and management -- Public sector marketing
ER  -