01465cam a22002894a 4500 13493449 20210414113927.0 040218s2004 enkab b 001 0 eng 2004045152 0273682296 DLC DLC DLC pcc G155.A1H647 910/.68/8 22 Holloway, J. Christopher. Marketing for tourism. / J. Christopher Holloway 4th ed. Harlow, England ; New York : Prentice Hall/Financial Times, 2004. xvii, 510 p. : ill. (some col.), 1 map ; 25 cm. Includes bibliographical references (p. 494-497) and index. Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control. Tourism. Tourism Marketing. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 731 8231 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-19 0 G155.A1H647 1824/12 2012-04-19 00:00:00 1 2012-04-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-19 0 G155.A1H6471 1825/12 2012-04-19 00:00:00 2 2012-04-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-19 0 G155.A1H6472 1826/12 2012-04-19 00:00:00 3 2012-04-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-19 0 G155.A1H6473 1827/12 2012-04-19 00:00:00 4 2012-04-19 BK