Holloway, J. Christopher. creator text bibliography enk Harlow, England New York Prentice Hall/Financial Times 2004 4th ed. monographic eng

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xvii, 510 p. : ill. (some col.), 1 map ; 25 cm. Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control. J. Christopher Holloway Includes bibliographical references (p. 494-497) and index. Tourism Tourism Marketing G155.A1H647 910/.68/8 0273682296 2004045152 DLC 040218 20210414113927.0 13493449