Zikmund, William G. et al. <br/><br/>
Business research methods: doing data analysis. / 
 Business research methods: doing data analysis  Business 230 
William G. Zikmund 
 - 8th ed. 
 - London :  Cengage ,  2011. 
 - 323 p. :  ill. ; 
<br/><br/>Includes index  Includes Qualtrics, a web-based survey tool. 
<br/><br/>Contents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design --  Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables. 
<br/><br/><label>ISBN: </label>97811335152316 1133152317 
<br/><br/><label>LCCN: </label>2005050520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business --Research.<br/>Management -- Research. 
<br/><br/><label>LC Class. No.: </label>HD30.4.B97 
<br/><br/><label>Dewey Class. No.: </label>658/.0072