01750cam a22003494a 4500 13981818 20210414114657.0 050525s2006 maua b 001 0 eng 2005050520 97811335152316 1133152317 (OCoLC)ocm60557595 DLC DLC YDX BAKER NLGGC DLC pcc HD30.4.B97 658/.0072 22 85.03 bcl Zikmund, William G. et al. Business research methods: doing data analysis. / William G. Zikmund Business research methods: doing data analysis Business 230 8th ed. London : Cengage , 2011. 323 p. : ill. ; Includes index Includes Qualtrics, a web-based survey tool. Contents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables. Business Research. Management -- Research. Publisher description http://www.loc.gov/catdir/enhancements/fy0665/2005050520-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005050520-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2005050520-b.html lcc BK 7329 14829 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-18 STM HD30.4.B97(8e) K/2565/2565/19 2020-06-08 00:00:00 2020-06-08 BK