Business 230 Zikmund, William G. et al. creator text bibliography mau London Cengage 2011 2006 8th ed. monographic eng

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323 p. : ill. ; Contents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables. William G. Zikmund Includes index Includes Qualtrics, a web-based survey tool. Business Research Management -- Research HD30.4.B97 658/.0072 85.03 97811335152316 1133152317 2005050520 http://www.loc.gov/catdir/enhancements/fy0665/2005050520-d.html http://www.loc.gov/catdir/enhancements/fy0665/2005050520-t.html http://www.loc.gov/catdir/enhancements/fy0737/2005050520-b.html http://www.loc.gov/catdir/enhancements/fy0665/2005050520-d.html http://www.loc.gov/catdir/enhancements/fy0665/2005050520-t.html http://www.loc.gov/catdir/enhancements/fy0737/2005050520-b.html DLC 050525 20210414114657.0 13981818