TY  - BOOK
AU  - Zikmund,William G.et al
TI  - Business research methods: doing data analysis.
SN  - 97811335152316
AV  - HD30.4.B97 
U1  - 658/.0072 22
PY  - 2011///
CY  - London
PB  - Cengage
KW  - Business
KW  - Research
KW  - Management -- Research.
N1  - Includes index  Includes Qualtrics, a web-based survey tool; Contents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design --  Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables
UR  - http://www.loc.gov/catdir/enhancements/fy0665/2005050520-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0665/2005050520-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0737/2005050520-b.html
ER  -