02039cam a2200373 a 4500 14603666 20210414113928.0 061020s2007 paua b 001 0 eng 2006035073 9780749448233 0749448237 (OCoLC)ocm74353786 (OCoLC)74353786 DLC DLC YDX BAKER BTCTA YDXCP YBM DLC HD59.G683 659.2 22 Green, Andy, 1958- Creativity in public relations. / Andy Green. 3rd ed. Philadelphia : Kogan Page, 2007. xii, 244 p. : ill. ; 24 cm. PR in practice series Includes bibliographical references and index. Contents: Introduction: A definition of 'creativity' -- Creativity: Some myths debunked -- How you think in 'boxes' -- The Creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The Creative individual -- Creating a creative culture -- The Ethics of creativity: lies, damned lies and impropaganda -- The Future of creativity -- Award ceremony -- Interested in finding out more? Public relations. Creative thinking. Creative ability in business. Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006035073.html Publisher description http://www.loc.gov/catdir/enhancements/fy0715/2006035073-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0902/2006035073-b.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 734 8234 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-20 0 HD59.G683 1801/12 2012-04-20 00:00:00 1 2012-04-20 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-20 0 HD59.G6831 1802/12 2012-04-20 00:00:00 2 2012-04-20 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-20 0 HD59.G6832 1803/12 2012-04-20 00:00:00 3 2012-04-20 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-20 0 HD59.G6833 1804/12 2012-04-20 00:00:00 4 2012-04-20 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-20 0 HD59.G6834 1805/12 2012-04-20 00:00:00 5 2012-04-20 BK