Green, Andy 1958- creator text bibliography pau Philadelphia Kogan Page 2007 3rd ed. monographic eng

print

xii, 244 p. : ill. ; 24 cm. Contents: Introduction: A definition of 'creativity' -- Creativity: Some myths debunked -- How you think in 'boxes' -- The Creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The Creative individual -- Creating a creative culture -- The Ethics of creativity: lies, damned lies and impropaganda -- The Future of creativity -- Award ceremony -- Interested in finding out more? Andy Green. Includes bibliographical references and index. Public relations Creative thinking Creative ability in business HD59.G683 659.2 9780749448233 0749448237 2006035073 http://www.loc.gov/catdir/toc/ecip073/2006035073.html http://www.loc.gov/catdir/enhancements/fy0715/2006035073-d.html http://www.loc.gov/catdir/enhancements/fy0902/2006035073-b.html http://www.loc.gov/catdir/toc/ecip073/2006035073.html http://www.loc.gov/catdir/enhancements/fy0715/2006035073-d.html http://www.loc.gov/catdir/enhancements/fy0902/2006035073-b.html DLC 061020 20210414113928.0 14603666