Lamb, Charles W. <br/><br/>
Mktg: what's inside / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 2nd ed. 
 - Mason OH:  South-Western  2009. 
 - xi, 326, [36] p. :  col. ill., maps ; 
<br/><br/> Includes indexes. 
<br/><br/>Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --   
<br/><br/><label>ISBN: </label>97803246589801 0324659806 
<br/><br/><label>LCCN: </label>2007943568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.L11 
<br/><br/><label>Dewey Class. No.: </label>658.8