00947pam a2200289 a 4500 1123528 OSt 20220315121835.0 940304s1995 nyuab 001 0 eng 2007943568 97803246589801 0324659806 DLC DLC DLC HF5415.L11 658.8 20 Lamb, Charles W. Mktg: what's inside / Charles W. Lamb, Joseph F. Hair, Carl McDaniel 2nd ed. Mason OH: South-Western 2009. xi, 326, [36] p. : col. ill., maps ; Includes indexes. Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Marketing. Hair, Joseph F. McDaniel, Carl lcc BK 7425 14925 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-20 STM HF5415.L11 K/2675/2675/19 2020-07-01 00:00:00 2020-07-01 BK