Mktg: what's inside
Lamb, Charles W.
creator
Hair, Joseph F.
McDaniel, Carl
text
nyu
Mason OH
South-Western
2009
1995
2nd ed.
monographic
eng
xi, 326, [36] p. : col. ill., maps ;
Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --
Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Includes indexes.
Marketing
HF5415.L11
658.8
97803246589801
0324659806
2007943568
DLC
940304
20220315121835.0
1123528