TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Mktg: what's inside
SN  - 97803246589801
AV  - HF5415.L11 
U1  - 658.8 20
PY  - 2009///
CY  - Mason OH
PB  - South-Western
KW  - Marketing
N1  - Includes indexes; Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --
ER  -