Information systems: a manager's guide to harnessing technology. /
John Gallaugher
- Version 3.0
- Washington DC: Flat World Knowledge, 2014.
- ii, 423 p. : ill. ;
Contents: Setting the stage -- Strategy and technology -- Zara: fast fashion from savvy systems -- Netflix in two acts -- Moore's law and more -- Amazon: an empire stretching from cardboard to kindle to cloud -- Understanding network effects -- Social media, peer production and Web 2.0 -- The sharing economy, collaborative consumption, and creating more efficient markets through technology -- Facebook -- Understanding software -- Software in flux -- The data asset -- A manager's guide to the internet and telecommunications -- Information security -- Google in three parts --
9781453366554
2009036062
Information resources management Management information systems. Information technology