TY - BOOK AU - Hirschey,Mark TI - Basic Economics for managers.: Mark Hirschey SN - 9780324311556 AV - HD30.22.H66 PY - 2006/// CY - London PB - Thomson/South-Western KW - Managerial economics N1 - Includes bibliographical references and index; Contents: Overview of managerial economics -- Demand analysis -- Production and cost analysis -- Market structure analysis and estimation -- Long-term investment decisions -- Appendix ER -