International marketing strategy: course guide. / B891 International Marketing Strategy Kristiaan Helsen, Jan Charbonneau - Ho Man Tin: OUHK, 2002. - 800 p. : ill. ;

Includes bibliographical references and indexes.

Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control --

LCCN: 94034025

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416.H48

Dewey Class. No.: 658.8/48