01157pam a2200253 a 45000010008000000030004000080050017000120080041000290100017000700400018000870500015001050820017001201000022001371100047001592450089002062460042002952600030003373000021003675040053003885050359004416500034008006500048008347000021008821125924OSt20210512131601.0940818s1995    njua     b    001 0 eng    a   94034025   aDLCcDLCdDLC00aHF1416.H4800a658.8/48220  qHelsen, Kristiaan  bOUHK School of Business and Administration10aInternational marketing strategy: course guide. /cKristiaan Helsen, Jan Charbonneau  aB891 International Marketing Strategy  aHo Man Tin:bOUHK,c2002.  a800 p. :bill. ;  aIncludes bibliographical references and indexes.  aContents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control --  0aExport marketingxManagement. 0aExport marketingxManagementxCase studies.  qCharbonneau, Jan