01372pam a2200301 a 4500 1125924 OSt 20210512131601.0 940818s1995 njua b 001 0 eng 94034025 DLC DLC DLC HF1416.H48 658.8/48 20 Helsen, Kristiaan OUHK School of Business and Administration International marketing strategy: course guide. / Kristiaan Helsen, Jan Charbonneau B891 International Marketing Strategy Ho Man Tin: OUHK, 2002. 800 p. : ill. ; Includes bibliographical references and indexes. Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control -- Export marketing Management. Export marketing Management Case studies. Charbonneau, Jan 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 7580 15080 0 0 ddc 0 0 WIUC-KL WIUC-KL 2020-10-30 0 HF1416.H48 K/974/974/19 2021-05-12 00:00:00 2021-05-12 BK