Helsen, Kristiaan creator OUHK School of Business and Administration creator Charbonneau, Jan text bibliography nju Ho Man Tin OUHK 2002 1995 monographic eng

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800 p. : ill. ; Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control -- Kristiaan Helsen, Jan Charbonneau Includes bibliographical references and indexes. Export marketing Management Export marketing Management Case studies HF1416.H48 658.8/48 94034025 DLC 940818 20210512131601.0 1125924