TY  - BOOK
AU  - 
AU  - 
ED  - 
TI  - International marketing strategy: course guide.
AV  - HF1416.H48 
U1  - 658.8/48 20
PY  - 2002///
CY  - Ho Man Tin
PB  - OUHK
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes; Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control --
ER  -