01622nam a22001937a 4500 OSt 20210629140858.0 150121b xxu||||| |||| 00| 0 eng d 0130185256 LC HF5415.13.K64 Kotler, Philip A framework for marketing management. / Philip Kotler Upper Saddle River: Prentice Hall, 2001. xv, 352 p.: ill., Includes index Contents: Part 1 Understanding marketing management: Marketing in the twenty-first century -- Building customer satisfaction, value, and retention -- Winning markets: market-oriented strategic planning -- Part 2 Analyzing marketing opportunities: Understanding markets, market demand, and the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing business markets and buyer behavior -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies: Positioning the market offering through the product life cycle -- Developing new products -- Designing global market offerings -- Part 3 Making marketing decisions: Developing, differentiating, and positioning products through the life cycle -- Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Part 4 Managing and delivering marketing programs: Selecting and managing marketing channels -- Managing retailing, wholesaling, and market logistics -- Managing the sales force -- Managing direct and on-line marketing -- lcc BK 7679 15179 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.K64 K/1003/1003/19 2021-06-29 00:00:00 1 2021-06-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.K641 K/1004/1004/19 2021-06-29 00:00:00 2 2021-06-29 BK